Hi, I’m Dragan
Product Design Lead with 15+ years of experience shaping digital products in fintech and insurance. I’m passionate about design systems, product thinking, and crafting experiences that not only enhance users’ lives but also drive meaningful business impact. Lately, I’ve been diving deep into how AI can supercharge design workflows and unlock smarter solutions. Whether I’m leading cross-functional teams or bridging the gap between design and business strategy, I bring a mix of big-picture vision, hands-on craft, and just the right amount of excitement for what’s next.
Top skills
Product Design
I specialize in creating visually appealing and intuitive user experiences that leave a lasting impression.
Responsive Design
In a world where product experiences come in all shapes and sizes, I ensure that your products look great in all.
Design Systems
Your brand is your story, and I’m here to help tell it visually. I ensure that every design element is fully responsive and aligned.
Project Management
Organise and prioritise work scopes to meet delivery needs and deadlines.
Collaborator
Great products are built by great teams and collaboration is at the core of all great teams.
Work Experience
March 2022 – Present
Product Design Lead
MassMutual
Product Vision and Strategy: Spearheading the product design vision of Blueprint Design System, aligning design goals with overall business objectives.
Championing a user-centric design approach from discovery through delivery, while ensuring high-quality, user-centered, and innovative product experiences
Collaborate with key stakeholders to define product design and experience for MassMutual digital products for Financial Professional / Consumer facing tools and applications.
Deliver intuitive experiences aligned with business goals. Including virtual assistant tools for financial professionals.
Cross-Functional Collaboration: Facilitating productive collaborations between design, development, and product management teams to ensure cohesive and efficient product development cycles.
August 2020 – March 2022
Digital Strategy & Experience Owner
Cigna Health
Led the digital experience for Medicaid and IFP customers across web and mobile platforms.
Work with enterprise stakeholders to streamline workflows and deliver unified user experiences
Led usability and discovery sessions to optimise accessibility and functionality to meet government requirements .
August 2017 – August 2020
Head of Product & Design
Jassby Inc. (Startup)
Owned the end-to-end experience of Jassby app and Website a finance platform with 300K+ users.
Drove product strategy and experience from concept to launch: increase in user retention through data driven iterative product improvements.
Built and scaled the design system to support rapid growth and feature innovation to accelerate speed to market.
Facilitated productive collaborations between marketing, development, and analytics teams to ensure rapid delivery of product development cycles to drive growth.
December 2014 – August 2017
Senior UX Designer
Cigna Health
Led mobile UX design for Coach by Cigna a flagship iOS & Android native health app.
Created component libraries with design specs to support smooth engineering handoffs.
January 2014 – August 2018
Senior UX Designer
Sudden Industries / Pearson
Designed web and mobile game experiences for educational and entertainment brands.
Delivered UX/UI design for platforms like Poptropica, focusing on engagement and usability.